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Key areas of focus have been the identification of areas of potential growth within the facility as well as areas of risk that could potentially hinder the progress and sustainability of the hospital.
A situation analysis was carried out in the beginning of 2011, following which management concluded that to improve the hospitals operating results, some strategic initiatives were required. In line with this new strategy, Management identified the hospital's pricing policy and the forging of trusting and sustainable relationships within the community and health insurers as being key areas. The management proceeded to rationalise the hospital's pricing tariffs, in order to make the hospital more competitive and attractive to the local Tanzanian market, increasing occupancy and theatre usage.
In terms of quality and performance, the hospital reorganised the management structure to focus on the three main functional areas of the hospital; finance and administration, support services and clinical services. An initiative to introduce standard operating procedures for all hospital support services and best practices for clinical services also commenced in addition to a human resources audit to reorganise the high human resources cost base. These initiatives are now bearing fruit, and the management is confident that costs will be considerably reduced over the course of 2011.
In order to establish new avenues for business generation, the management team met with important medical providers that support the community and make referrals to the hospital, in addition to major local medical insurance companies. These meetings were warmly received by the local physicians and insurance companies, and it is a key focus for the Dar es Salaam team to continue to build local rapport in this way ahead of establishing long term working relationships. An additional approach to increasing footfall within the hospital was the creation of the new "Aesthetic Clinic" which has been established to diversify the hospital's service offering and income.
Summary of Healthcare Portfolio
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